Articles

We're always absorbing new information, techniques and ideas, and sometimes we even conduct our own research. Follow along to read more about how we think and work.

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Not just a week
26 May 2020

Not just a week

The Royal College of Psychiatrists (RCP) recently stated that we are facing a “tsunami of mental illness” from problems stored up during lockdown. Last week marked Mental Health Awareness week, 18-24th May; but this is one area that should always be taken seriously. Mental health matters - not just for a single week, but every day of every year.

Not just a week
By Celina Bledowska
The eyes have it
12 May 2020

The eyes have it

From pigs to pooches, animals always generate a lot of love. Animal aficionados are posting a whole bevy of images and messages about their pets across all social media platforms including Twitter, Instagram, and TikTok during the pandemic. Work based platforms, such as Slack also have their fair share of pet pics.

The eyes have it
By Celina Bledowska
Changing attitudes in challenging times
07 May 2020

Changing attitudes in challenging times

Website use in the current uneasy climate is altering. People are scared, consumers are spending differently and it’s all changed. Here at The User Story we use psychology as part of our daily process. We analyse, we debate, we test. We decided to take a look at the data.

Changing attitudes in challenging times
By Celina Bledowska
5 things I learnt at Sync the City 2019
20 November 2019

5 things I learnt at Sync the City 2019

Sync the City is a 54 hour startup event, where individuals pitch ideas and the final 10 pitchers then get to pick a team and build that idea into a launchable startup! Sync Norwich (the organisers) compare this to a combination of an episode of The Apprentice and an episode of Dragon’s Den… I’m inclined to agree.

5 things I learnt at Sync the City 2019
By Emily Delva
Graphic design to UX design - small step or big leap?
14 February 2019

Graphic design to UX design - small step or big leap?

To many, graphic design and UX design could be considered quite similar. Now I’ve had my foot in both camps, is the above true or are they actually very different?

Graphic design to UX design - small step or big leap?
By Olivia Campey
User research looks easy
17 January 2019

User research looks easy

When I started as a UX researcher at The User Story, the research part of it was the least of my worries. Throughout my degree and masters in psychology, I had conducted countless studies, both qualitative and quantitative. I was used to gathering scientific data so doing research that I’d been told just has to ‘be good enough’ should be easy right?

User research looks easy
By Katie Fisher

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