Articles

We're always absorbing new information, techniques and ideas, and sometimes we even conduct our own research. Follow along to read more about how we think and work.

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Winning Sync The City
13 December 2018

Winning Sync The City

Recently I took part in Sync The City, an event where you form a team and have 54 hours to build and launch a startup for fun or profit.

Winning Sync The City
By Katie Fisher
GDPR for UX research agencies
04 June 2018

GDPR for UX research agencies

You can’t read any business publication, blog or LinkedIn feed at the moment without running into a wild load of nonsense about GDPR. The truth is, if you handle customer data correctly at the moment, there’s probably not much you need to do.

GDPR for UX research agencies
By Tom Haczewski
10 hours with the Norwegian Air Dreamliner
11 May 2018

10 hours with the Norwegian Air Dreamliner

My first trip with Norwegian was a good one. My expectations began low as the flight was so cheap; I was expecting a long haul version of Ryanair.

10 hours with the Norwegian Air Dreamliner
By Olivia Campey
Is tech leaving the ill-equipped behind?
24 April 2018

Is tech leaving the ill-equipped behind?

Just a couple of weeks ago, my mum made a Facebook boo boo. She had accidentally uploaded a photo and wanted it gone before too many people saw it. So she asked me and I removed it within the space of a minute. Social embarrassment avoided.

Is tech leaving the ill-equipped behind?
By Olivia Campey
Why we don't use NPS at The User Story
10 April 2018

Why we don't use NPS at The User Story

As part of our usability and UX research services, we use a whole range of techniques, tools and skills to work out what people think of the products they use, and how a company might change things for the better.

Why we don't use NPS at The User Story
By Tom Haczewski
A UXful City Design
27 March 2018

A UXful City Design

I recently went on holiday to Copenhagen. Now, Copenhagen is lovely, but they drive on the wrong side of the road for us Brits. This quickly resulted in me looking like a complete idiot as I began looking for cars coming from the right rather than the left. Doing a weird triple check before crossing a huge road while looking like a confused, twitchy owl. Then I realised that Copenhagen was actually a UXers dream.

A UXful City Design
By Katie Fisher

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